Let’s meet, and get back to work!

I’ve been in enough business meetings over the years to reinforce my deeply held belief that no such meeting should last more than 30 minutes.

I speak from the experience of having sat through endless drone-a-thons where someone – obviously in love with the sound of their own voice – went on and on about some point or another that could just as easily been introduced and explained in three to five pithy sentences.

And then there are those agendas that get quickly trashed as meetings digress in any number of directions, often wandering far afield from the germane points.

Arghh!  I say enough of all that!  Let’s have short, focused, and productive meetings that resolve the most important issues at hand and then let everyone get back to work.  And that should transpire in 30 minutes or less.   Here are a few of my suggestions to make that happen:

More shorties and less longies. Instead of planning a single, long, all-encompassing meeting, schedule a series of short meetings, say 10-15 minutes, focused on  just one or two points.  These short on-going meetings get to the heart of the matter with the relevant attendees without carving out large blocks of time in everyone’s business schedules.

Write out an agenda and stick to it.  Assign time lengths for each agenda item as a reference on how to spend the time. Ask someone to act as a “time referee” to make sure that the meeting stays on schedule.  (And I don’t mean to say that a meeting should be timed like a football game.  There just needs to be someone keeping an eye on the time so the meeting doesn’t shift into an unnecessary overtime.)

Come into the meeting prepared state your case.  The more you plan ahead, and rehearse, if necessary, the smoother, and faster, things will go in the meeting.

Have a clear purpose and objective for meeting.  This gets back to agenda planning and agenda following.  Meetings with no firm purpose or objectives will often embark on time-consuming safaris to find an agenda. Don’t let it happen.

Limit the number of attendees in the meeting. Really, there’s no need to invite more people than necessary. If some people can be informed after the meeting, send them the meeting notes and update them that way. By limiting the attendees to just the essential personnel, you streamline the meeting for faster functioning and faster adjournment.

Save Q and A’s for “off-line.” Q&As are great for opening up and having productive discussions of issues that need explanation or clarification.  They can also be huge time grabs when conducted as part of a meeting.   Better to set up another way to conduct Q&A sessions, such as one-on-one, over email, or through a dedicated Q&A portal, that doesn’t tie up everyone in a meeting.

I’ve always believed that meetings should be about work rather than work being about meetings.   Let’s stick to the tight, concise 30 minutes max rule and get back to what we really should be doing.  Farewell to wandering, overly long meetings!

Video Production with the iPhone 14 was iOpening

Recently I completed a shoot using both a conventional video camera and an iPhone 14 ProMax.  It was my first time using the iPhone for professional video production and I must admit I was impressed with the results.

Shooting in 4K resolution, the iPhone video footage was crisp and beautifully detailed. The camera’s  auto iris and auto white balance functions worked perfectly, with the footage maintaining correct exposure and color balance despite our rapid switching from indoor to outdoor locations.   Mounted on a hand-held stabilizer, walking shots and other camera moves were accomplished with remarkable smoothness and stability.

The unit’s tiny size and inconspicuous profile make “guerrilla-style” undercover shooting (as we did in a busy supermarket) practical and essentially undetectable (we shot with the supermarket manager’s permission, just to be clear.)   All in all, the iPhone proved itself to be a valuable piece of production gear and an excellent adjunct to the larger camera we used for interviews and primary shots.

I say “adjunct” because there are simply a few things the iPhone lacks when compared to a conventional pro video camcorder.   One is a live zoom feature.  The iPhone is best when shooting  a full wide angle shot. Zooming in to tighter framing while shooting is awkward without a physical zoom in-zoom out control.  So ,you’re basically stuck with one framing.  Of course, in 4K, the editor is able to re-frame or animate zoom shots in post-productions, so one is not necessarily limited to the wide angle only.  Still, it’s nice to dynamically select the framing  while recording to preserve the very best quality.

A second issue has to do with audio.  I’m sure there are ways to interface a professional microphone via an XLR balanced cable to an iPhone but I haven’t found it yet.  Likewise, it would be nice to interface several such mics or a mixer to the iPhone 14 using balanced connectors. Audio interface remains the weak link, in my opinion anyway, with smart phone production platforms.

My last complaint is simply one related to size.  A conventional video camera has a certain heft to it that imparts stability and ease of handling.  It’s larger so it feels more solid and moves more “smoothly.”   It’s easier to grab and hang onto.  Furthermore, It has buttons instead of touch screen menus so it’s less likely that the shooter will inadvertently switch to an unintended mode or parameter.  (Indeed, the shooter I was working with accidently switched from 4K to 1080 modes for some shots.  Not a disaster, but it would have been a lot better to have all the footage in 4K).

In addition, a conventional camcorder mounts better to a tripod and can accommodate a teleprompter.  Recording to SD cards means a lot more recording time and ease of file management.  These are other important factors to consider.

Now that I’m considering an upgrade to my venerable Panasonic AG-AC160A camcorder, I’m in  a quandary as to whether to go with a new “regular” camcorder or commit to footage  acquisition using the iPhone 14 or its iPhone 15 successor expected later this year (and there’s also DSLR in the consideration mix too).

Technology gives us many choices, but also poses many questions and things to think about.  So, I can easily see myself getting both systems and covering all the bases.

Perhaps you’re struggling with the same kinds of questions.  If so, let’s share information and suggestions.      RB